We launched the first ever Bangladeshi online portal of ethnic food recipes with the top 25 recipes along with other ethnic food recipes.
It was an integrated communication of Facebook, YouTube, banners ads, press and radio. It was also accompanied by a strong PR with the community partner COOK-UP and online seeding.
The submission was taken through email, Facebook inbox messages and comments.
The top 20 recipes were shortlisted, resulting in ‘Oitijjer Ghran Season 3’ winner, 1st runner up and 2nd runner up based on their local cuisine recipes.