As one of the leading telecom brands of Bangladesh, Banglalink wanted to promote their consumer’s creative nature, which goes hand in hand with the brand’s key persona.
The objective was to promote the already growing YouTube culture and give a platform for aspiring artists to showcase their talents as well as get a chance to become the future influencers for Banglalink.
A complete 360 campaign was executed where we kicked things off with a press conference launching the video submission microsite. The top 25 contestants were selected to participate in the reality show and showcased to an extended audience from Facebook, YouTube, television, radio and newspapers.
The winner was awarded the face of the brand for a year along with the opportunity to receive training at Singapore Google HQ
The show was broken down in to 5 rounds with 4 renowned YouTubers as judges, who both mentored and evaluated the participants. At the end of the fourth round, 4 participants proving their creative and physical abilities were taken to the final gala round, resulting in a winner and two runner-ups.