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Although the brand name is pretty prominent in India, in Bangladesh the paint industry is dominated by a single player holding over 55% market share. So, the primary communication objective was to create and establish the brand identity in the market.
The launch plan was executed through a TVC, press and digital media, promoting Asian Paints as a brand that provides innovative painting solutions to bring homes alive with colors.
We wanted to convey the message that every home has a story to tell and Asian Paints helps paint the right picture.
So, the TVC conveyed the power of storytelling.